The HBE | Health Business Enhancement Programme offers innovative and relevant executive training to meet the challenges of health transformation in Portugal, with a focus on the new organisation in Local Health Units.
Using the Case Method, HBE provides an immersive and stimulating experience. An essential opportunity for the professional development of employees in the pharmaceutical and medical devices industry.
The hybrid format makes it possible to reconcile training with the demands of the professional agenda.
Objectives
- For employees to thrive with the necessary skills geared to succeed in a complex and constantly evolving market.
- Develop knowledge about the legislative, regulatory, organizational and operational dynamics of Public (ULS) and Private Hospital Institutions (Hospitals and Clinics).
Participant Profile
- Aimed at employees of pharmaceutical, medical device or technology companies whose partners are public and private healthcare institutions.
- Designed with the employees of companies who face the daily challenges of a complex and constantly changing market in mind.
Programme Structure
Knowledge of hospital institutions
- Analysing the market and stakeholders
- Cost structure
- Information Systems
- Organisation, internal governance and strategic objectives
- Revenue stream
- Internal processes
Development of key competences
- Strategic Account Management
- Innovation, Digital Transformation and CRM
- Marketing and Communication
- Value Selling and Value-Based Healthcare
- Agile
- Leadership and Team Management
Methodology
HBE is a hybrid executive programme designed to explore the challenges and opportunities of the healthcare market.
The best proof of success is provided by the participants of previous editions is that on a recommendation scale of 1 to 5, the HBE has a rating of 4.7
Sponsors
Duration
From January till March 2024.
Price
3.150€ + VAT
10% discount for companies enrolling 3 to 5 employees.
15% discount for companies enrolling 6 or more employees.
Contact
