AESE insight #117
[av_section min_height='' min_height_px='95px' padding='no-padding' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' scroll_down='aviaTBscroll_down' custom_arrow_bg='#f37421' id='' color='main_color' custom_bg='#ffffff' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0'][/av_section] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_heading heading='Your call is (not) important for us ' tag='h1' style='blockquote modern-quote' size='48' subheading_active='subheading_above' subheading_size='12' padding='15' color='custom-color-heading' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] AESE insight #117 > Thinking ahead [/av_heading] [/av_one_full] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='0px' padding_sync='true' border='5' border_color='' radius='0px' radius_sync='true' background_color='' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2024/10/AESE-insight-RM.png' attachment='8217938' attachment_size='full' align='center' styling='' hover='' link='post,11684' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading tag='h3' padding='10' heading='Ramiro Martins' color='' style='blockquote modern-quote' custom_font='' size='' subheading_active='subheading_below' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] Professor e Responsável Académico da Área de Política Comercial e Marketing [/av_heading] [/av_one_third][av_two_third min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='0px' padding_sync='true' border='5' border_color='' radius='0px' radius_sync='true' background_color='' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] E bem conhecida a frase de Bill Gates que diz que os clientes insatisfeitos são a melhor fonte de informação e inspiração de uma empresa. Na verdade, um cliente satisfeito tende a não ser um arauto da sua satisfação, mas um cliente insatisfeito é seguramente um propagador da sua insatisfação. Se atendido e resolvido o problema, não só se inverte a situação de insatisfação como se descobrem falhas que de outro modo continuaram a ocorrer, gerando-se uma oportunidade para as resolver.Uma das tendências mais recorrentes da última década foi a substituição dos operadores de call centre por automatismos, que tem culminado recentemente nos bots e que se acredita ainda sejam potenciados ainda mais pela Inteligência artificial.
Recentemente a NOS lançou um anúncio de televisão com o tema “Primas” chamando à atenção para o facto do atendimento no segmento empresas ser feito por gestores de cliente e não por “primas” , nomeadamente prima 1 se , prima 2 se... prima 3 se... Optando pelo humor a NOS quis cavalgar a onda ao contrário: onde todos optam pelos automatismos que exasperam qualquer ser humano por não conseguirem na maioria das situações, resolver um problema de um cliente, fazendo-o perder tempos infinitos, a NOS volta a colocar pessoas no lugar das máquinas e volta a pôr o cliente no centro das atenções. Não posso louvar mais a iniciativa.
Recentemente num dos mil contactos que temos de fazer para resolver ineficiências das organizações que causam problemas aos clientes, fiquei mais de 25 minutos a ouvir uma gravação que dizia: a sua chamada é importante para nós. Como pode ser importante se nos deixam 25 minutos à espera?
Talvez fizesse muito mais sentido dizer: não queremos saber da sua chamada para nada. O tempo que está a perder enquanto espera, não nos preocupa, enquanto o nosso tempo de empresa gerimo-lo de forma a poupar o máximo, à custa do seu. Se assim fosse, eu como cliente continuaria incomodado, mas pelo menos escusavam de acrescentar uma mentira (ou duas). É que de facto deixar um cliente à espera e depois dizer que a chamada dele é importante, não só é uma mentira, como assume que os clientes são tontos. [/av_textblock] [/av_two_third][av_hr class='default' height='50' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide=''] [/av_section][av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='0px' padding_sync='true' border='5' border_color='' radius='0px' radius_sync='true' background_color='' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2024/10/Fotos-oradores-2.png' attachment='8217970' attachment_size='full' align='center' styling='' hover='' link='manually,http://www.aese.pt/aese-insight-117/' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading heading='Ir além do orçameno' tag='h3' style='blockquote modern-quote' size='' subheading_active='subheading_below' subheading_size='15' padding='10' color='' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Agostinho Abrunhosa Diretor do Executive MBA e Membro da Direção da AESE Business School [/av_heading] [/av_one_third][av_one_third min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='0px' padding_sync='true' border='5' border_color='' radius='0px' radius_sync='true' background_color='' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2024/10/AESE-insight-JFP.png' attachment='8217937' attachment_size='full' align='center' styling='' hover='' link='manually,http://www.aese.pt/aese-insight-117-3/' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading tag='h3' padding='10' heading='A Batalha pelo Talento: um estudo AESE sobre o cenário em Portugal' color='' style='blockquote modern-quote' custom_font='' size='' subheading_active='subheading_below' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] José Fonseca Pires Responsável Académico da Área de Fator Humano na Organização e Membro da Direção da AESE [/av_heading] [/av_one_third][av_one_third min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='0px' padding_sync='true' border='5' border_color='' radius='0px' radius_sync='true' background_color='' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [/av_one_third][av_hr class='default' height='50' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide=''] [/av_section] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_heading tag='h1' padding='15' heading='As recomendações de leitura' color='custom-color-heading' style='blockquote modern-quote' custom_font='' size='48' subheading_active='' subheading_size='12' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] AESE insight #108 > Thinking ahead [/av_heading] [/av_one_full] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='0px' padding_sync='true' border='5' border_color='' radius='0px' radius_sync='true' background_color='' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2024/10/3-1.png' attachment='8217941' attachment_size='full' align='center' styling='' hover='' link='manually,http://www.economist.com/business/2024/10/15/why-microsoft-excel-wont-die?utm_medium=social-media.content.np&utm_source=linkedin&utm_campaign=editorial-social&utm_content=discovery.content&utm_term=li-newsletter-211024' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [/av_one_third][av_one_third min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='0px' padding_sync='true' border='5' border_color='' radius='0px' radius_sync='true' background_color='' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2024/10/4-1.png' attachment='8217942' attachment_size='full' align='center' styling='' hover='' link='manually,http://www.weforum.org/publications/accelerating-an-equitable-transition-a-data-driven-approach/' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [/av_one_third][av_one_third min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='0px' padding_sync='true' border='5' border_color='' radius='0px' radius_sync='true' background_color='' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2024/10/5-1.png' attachment='8217943' attachment_size='full' align='center' styling='' hover='' link='manually,http://www.project-syndicate.org/magazine/climate-change-as-defense-national-security-threat-multiplier-by-lawrence-wilkerson-2024-09' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [/av_one_third][av_hr class='default' height='50' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide=''] [/av_section] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_heading tag='h1' padding='15' heading='Tip of the week' color='custom-color-heading' style='blockquote modern-quote' custom_font='' size='48' subheading_active='' subheading_size='12' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] AESE insight #108 > Thinking ahead [/av_heading] [av_heading heading='“For the strategy outlined (in this report) to succeed, we must begin with a common assessment of where we stand, the goals we want to prioritise, the risks we want to avoid and the trade-offs we are prepared to make.” Mario Draghi report' tag='h6' style='blockquote modern-quote' size='20' subheading_active='' subheading_size='12' padding='15' color='custom-color-heading' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] AESE insight #108 > Thinking ahead [/av_heading] [/av_section]