Caso Mercadona Tech: separando o duche da banheira
[av_layerslider id='4421'] [av_layerslider id='4422'] [av_section min_height='' min_height_px='500px' padding='no-padding' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' custom_arrow_bg='' id='program-detail' color='main_color' custom_bg='' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0'] [av_hr class='invisible' height='20' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' admin_preview_bg=''] [av_hr class='invisible' height='20' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' admin_preview_bg=''] [av_heading heading='Open house "Caso Mercadona Tech: separando o duche da banheira"' tag='h1' style='blockquote modern-quote' size='48' subheading_active='subheading_above' subheading_size='15' padding='0' color='custom-color-heading' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Eventos > PADE [/av_heading] [av_hr class='invisible' height='20' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' admin_preview_bg=''] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_textblock size='18' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Em maio de 2022, a Mercadona, líder na distribuição alimentar em Espanha, enfrentou o desafio de expandir o seu modelo de supermercado online de sucesso, conhecido como Mercadona Tech.O tema central do caso convida a refletir sobre como uma empresa pode replicar um modelo de sucesso em novas regiões, adaptar-se às novas exigências e decidir sobre a adoção de novas tecnologias e estratégias digitais.
Além disso, levanta questões cruciais sobre a sustentabilidade e a escalabilidade do modelo da Mercadona Tech, oferecendo uma base rica para análise e debate.
Programa 17:00 - 17:15 | Receção aos participantes e Boas-Vindas 17:15 - 18:00 | Trabalho de grupo 18:00 - 19:15 | Discussão do caso 19:15 | Encerramento dos trabalhos [/av_textblock] [av_hr class='invisible' height='20' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' admin_preview_bg=''] [av_toggle_container initial='1' mode='accordion' sort='' styling='av-minimal-toggle' colors='custom' font_color='#2b2b2b' background_color='#dcded9' border_color=''] [av_toggle title='Professor' tags='']
Francisco Iniesta, Professor de Marketing e Política Comercial do IESE; PhD Administração de Empresas (Boston University); MBA (IESE); Lic. em Direito (Univ. Múrcia).
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Método do Caso e conferências-colóquio.
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The Yeatman Hotel
Rua do Choupelo, (Santa Marinha), 4400-088 Vila Nova de Gaia
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Espanhol
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Gratuito mediante inscrição prévia.
Open House para o Programa de Alta Direção de Empresas | PADE.
Lugares limitados.
A sua inscrição será confirmada por email.
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Data
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10 de julho de 2024
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Horário
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Das 17h00 às 19h15
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Data limite de inscrição
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9 de julho de 2024
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Ficha de inscrição
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[event post_id="96091"] #_BOOKINGFORM [/event]
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[av_image src='http://wordpress.aese.pt/wp-content/uploads/2019/07/Carlos-Fonseca-Contactos-300x261.jpg' attachment='6901' attachment_size='medium' align='right' styling='no-styling' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image]
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Contactos
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Carlos Fonseca
Tlf. (+351) 226 108 025
ou carlos.fonseca@aese.pt
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Contactos
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[av_textblock size='20' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg='rgb(241, 241, 241)']
Carlos Fonseca
Tlf. (+351) 226 108 025
ou carlos.fonseca@aese.pt
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