Going online without a safety net
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Masterclass online > Executive MBA e Formação de Executivos
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A AESE convida-o(a) a explorar os prós e contras de uma estratégia de vendas assente na loja física versus loja física e online. Nesta Masterclass, que irá ocorrer no dia 7 de março, em formato online, terá a oportunidade de debater um caso de estratégia, transformação digital e operações, e ouvir o testemunho de antigos alunos AESE.
Será desafiado a colocar-se no lugar da Diretora de Operações da Holly G que, em julho de 2020, depois do primeiro confinamento devido à COVID, tinha de decidir se devia lançar, ou não, a versão online da cadeia de lojas de vestuário de luxo e, ainda, como fazê-lo.
Programa
18:00 - 18:15 | Boas vindas e apresentação
18:15 - 19:30 | Discussão online do caso
19:30 - 20:00 | Apresentação do Executive MBA AESE
Testemunho de Alumni e Q&A
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Adrián Caldart
É Diretor da Área de Política de Empresa, Presidente do Conselho Académico e Professor de Política de Empresa da AESE Business School (Lisboa e Porto, Portugal). É professor de Política de Empresa e Diretor do Executive MBA no IESE Business School (Barcelona). Antes de ingressar na AESE e no IESE, Adrián foi professor associado de Gestão Estratégica na Warwick Business School (Coventry, Reino Unido) de 2004 a 2009. Ele também foi Professor Visitante da CEIBS (Accra, Gana), PAD (Lima, Perú), IAE (Pilar, Argentina), LBS (Lagos, Nigéria), IEEM (Montevidéu, Uruguai), ASM (Luanda, Angola) e ESCI-UPF (Barcelona, Espanha), entre outros. Trabalhou como consultor em Gestão e Organização Estratégica no Reino Unido, Espanha, Portugal e Argentina.
Antes de ingressar na Academia, Adrián era executivo em Finanças Corporativas (Negociação e Estratégia de Derivados Energéticos, Mercados de Capitais, Mercados de Dinheiro) e Planeamento Corporativo (Planeamento Estratégico, Controle de Gestão e M & A) no Grupo Perez Companc na Argentina (1993 e 1999) e no Grupo Techint (1992).
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Método do Caso e conferências-colóquio.
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Participação gratuita mediante inscrição prévia.
Número de participantes limitado.
Com a sua inscrição, ser-lhe-á enviado o caso para estudar previamente.
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Data
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7 de março de 2023
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Online
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Das 18h00 às 20:00
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Prazo limite de inscrição
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5 de março de 2023
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Ficha de inscrição
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[event post_id="102216"] #_BOOKINGFORM [/event]
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Júlia Côrte-Real
j.cortereal@aese.pt
Tlm
(+351) 939 871 256
Tlf
(+351) 217 221 530
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Contactos
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Júlia Côrte-Real
j.cortereal@aese.pt
Tlm (+351) 939 871 256
Tlf (+351) 217 221 530
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